Having a career as an artist is a balanced combination of creative passion and commercial success. Many young people are choosing art as their life’s passion not always knowing how to make their way in the business side of art-making to support themselves and their families. Many artists also face structural obstacles and issues within the society while dealing with the untypical forms of employment, such as self-employment, entrepreneurship and artistic exploitation, leaving them fragile compared to stable forms of employment. Learning the business side of art and creative industries is an important part of any artist’s education.
The Wom@rts education includes marketing and self-promotion as well as positioning oneself in the creative market to be further able to manage one’s creative career. The success in the modern creative market requires not just talent and hard work, but also business savviness. Wom@rts training program is unique, innovative and complementary to the basic skill-level reached at an educational establishment. Wom@rts approaches training as further education to women working as artists and creative practitioners in their chosen field. We have created an ad hoc training of short-term duration and a tailored coaching methodology with a bottom-up approach, based on the needs of the creators themselves, identified prior to the development of the training program. We have created a fix training menu with two different training methods to suit the further education and self-development of the artists.
Womarts training menu:
- Artist Identity, including branding, artist motivation and Womarts platform
- Artist Market, including promotion, pitching, self-employment and entrepreneurship
- Artist Matrix, including administrative aspects of creative work such as taxation, copyright, work health and safety issues and legal aspects
- Internationalisation, including Womarts platform, artist residencies and mobility
- 4th Dimension, including funding of art and creative work as well as commercial exploitation of art works and creative business development
- Training Conclusion, including a final seminar, roundtable discussions and graduation
Wom@rts training is offered through two methods; mentorship scheme and a specific training course selection.
Wom@rts training includes crucial aspects typical to many cultural industries such as self-employment and the creation and management of micro-companies, entrepreneurship, basic administrative skills for creative practitioners, the usage of existing marketing tools and resources, such as crowdfunding platforms, internationalization and artist branding especially through the new Wom@rts platform.
The training courses will be hosted and tested simultaneously in 2020 through workshops to take place in 8 partner areas, with groups of around 20 young female artists from different subsectors of the creative industries (at least 160 artists to be trained). The first and last training menu are compulsory for all partners, other menus can be freely selected from. However, in the course of one training year a minimum of 4 workshops or training sessions should be offered to participants by each partner.
The documentation from the training will include mentorship blog and other process diaries, risographs, online training platforms as well as artist SWOT analyses. Afterwards, the partners will monitor and follow-up the impact of the courses on the participants, in order to assess their result with the target groups and identify any way to improve them for future implementation.